VICTORIA

HOLLIDAY

Copy, Content, and Brand

With over 15 years experience, I specialize in elevating brands through strategic storytelling and content creation.

Select Works

I'm passionate about building teams, developing leaders, and turning innovative ideas into action. My journey spans agencies, startups, Fortune 100 companies, B2B SaaS, and FinTech, where I've led rebrands, managed diverse teams, and driven impactful campaigns.


When I'm not writing, you can find me in wine country in pursuit of a great pinot or reading the latest thriller.

Currently

Head of Brand & Content at Earnest

Leading fintech lender that offers education financing products, including student loan refinancing and private student loans.

Previously

Associate Creative Director - Copy

Chegg

Head of Copy

Walmart

Sr. Content & Brand Marketing Manager

RollWorks

Creative Director

Helium 10

  • Lee Florida

    "Victoria is an exceptional leader. Her subject matter expertise runs the gamut from the ability to craft messaging to drive user acquisition to creative content to delight customers (and everything in between). She is passionate and successful in managing a team of individual contributors and working to inspire them and help them grow their skillsets. During the time Victoria reported to me she successfully rehabilitated a creative writing team by creating workflow procedures and standards, working 1:1 with her direct reports to understand their individual strengths and aspirations and partnered with me to evolve our brand positioning and messaging. Her work on acquisition promotions, event marketing, video campaigns, brand messaging and SEO had significant impact on business KPIs (example: her work drove a 30% sign-up increase on our brand homepage). Victoria is an asset to any Marketing team -- effective, solution-oriented, always looking for how to help her team. I highly recommend her for her next leadership role."

  • Neal Cornell

    " You cannot ask for a more effective team leader than Victoria Holliday. I was a copywriter on Victoria’s team when she was working as creative director at a SoCal-based tech company. Victoria’s ability to oversee initiatives, manage busy workloads, and produce quality work time and time again are qualities I aspire to myself someday. Even when things got particularly tough, she was always able to keep the ship on course and keep her team feeling sane. Plus, with her background as a copywriter herself, she was never scared to put her fingers on the keys whenever the workload got overwhelming for the rest of us. I would jump at an opportunity to work with Victoria in the future. And you should, too."

  • Stephanie Tsuyemura

    "I worked with Victoria for almost 4 years, she was my interim manager and an integral part of the Chegg creative team. She has the innate ability to provide creative strategy across multiple channels and optimizing messaging for a wide variety of audiences. Collaborating with not only designers but cross functionally to create impactful and cohesive campaigns. Beyond her business acumen, Victoria is a natural born leader. Leading a team of copywriters, she mentored them and in turn elevated their content creation. Her passion for creativity and effortless communication skills would make Victoria a valued asset to any team."