Working closely with design partners and the Paid Marketing team, I spearheaded the strategic approach to our social media messaging. My focus was on determining the most effective messaging and visuals across various audiences and social channels. I guided the team through the rapid conceptualization, creation, and launch of new social ads within an extremely tight two-day deadline. My role involved balancing creative innovation with strategic insight, ensuring our ads resonated with students facing unprecedented learning challenges. I also oversaw the testing of imagery and messaging, applying these insights to broader marketing efforts beyond social media.